Petra Blaisse

Petra Blaisse started her career in 1978 at the Stedelijk Museum in Amsterdam, in the Department of Applied Arts. From 1986 onwards, she worked as a freelance exhibition designer and won distinction for her installations of architectural works. Gradually, her focus shifted to the use of textiles, light, and finishes in interior spaces and, at the same time, to the design of gardens and landscapes. In 1991, she founded Inside Outside. The studio worked in a multitude of creative areas, including textile, landscape, and exhibition design. From 1999, Blaisse invited specialists from various disciplines to work with her, and currently, the team consists of about ten people of different professions and nationalities. Inside Outside works internationally on projects of increasing technical sophistication, ambition, and scale. Throughout the years, the studio has collaborated with various architects and designers. Blaisse has lectured and taught extensively in Europe, Asia, and the United States. Her work has been included in numerous design and architecture exhibits worldwide. In 2000, a solo exhibition on Inside Outside’s work was organized at the Storefront for Art and Architecture in Soho, New York, for which Dutch graphic designer Irma Boom created Blaisse’s first publication, the “Movements, 25%” catalogue. The first monograph on the work of Petra Blaisse / Inside Outside, designed by Irma Boom, was published in February 2007 by NAi Publishers and was reprinted by The Monacelli Press, a division of Random House Inc., New York, in October 2009.