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L'installation "No More Reality" de l'artiste Philippe Parreno sera fermée du 17 au 23 février 2025.

L'installation "No More Reality" de l'artiste Philippe Parreno sera fermée du 17 au 23 février 2025.
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Interactive exhibition

Me Time

    AI

Initiated by Neïl Beloufa, EBB invites artists, authors, and filmmakers to experiment with the technologies that shape our digital lives in today’s attention economy.

Along a digital and physical infrastructure network in the Parc des Ateliers and The Tower, unfolding storylines transform the visit to LUMA Arles into a self-directed narrative journey. Me Time leads to an interactive and immersive projection room manifesting the viewer’s imagination in distorted and unpredictable ways.

As part of a long-term research interest on the use of innovation in the service of artists’ visions, Me Time showcases technologies such as generative AI, data privacy, recommendation algorithms, and information personalization, making them accessible and actionable. Taking the form of a gamified experience, this project provides a space for ongoing experimental cultural production and a generative, artist-led use of technologies.

The inaugural artist participating in Me Time is Jill Mulleady. The next participating artists will soon be announced

Fear of Losing You, in collaboration with Jill Mulleady.

For Me Time, with Fear of Losing You, Jill Mulleady (Uruguay, 1980) conjures up a childhood memory that appeared in a dream, and attempts to retranscribe it through the generation of images. A room in the estuary of the Río de la Plata, then a lighthouse on a beach in the South Atlantic become the shifting backdrops for a fable told by a haunting voice, in which the protagonists are subjected to the acceleration of time. Drawing a parallel between the image-making capacity of one's own memory and that of an artificial intelligence, Mulleady questions the evocative value of the dream image when it is generated by the machine.

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Crédits
EBB
Me Time, synthesis image, 2024

Interview with Neïl Beloufa

Initiated by Neïl Beloufa, EBB invites artists, writers, and filmmakers to experiment with the technologies that shape our digital lives in the age of the attention economy.

How are visitors encouraged to engage with the "Me Time " project? How does data collection contribute to personalizing the visitors' artistic experience? What is the nature of the collaboration between visitors and the artists, writers, and filmmakers involved in the project?

In this interview, Neïl Beloufa explains the concept behind the "Me Time" work, showcased within The Tower and the Parc des Ateliers.

Artist biography

Neïl Beloufa (b. 1985, Paris) is a Franco-Algerian artist based in Paris. Through his practice, he questions society and its issues through various mediums: films, sculptures, and installations. Nominated for the Marcel Duchamp Prize in 2015, his work has been the subject of monographic exhibitions in France and abroad, notably at K11, Shanghai; MoMA, New York; Institute of Contemporary Arts, London; Hammer Museum, Los Angeles; Palais de Tokyo, Paris; Pirelli HangarBicocca, Milan; and Secession, Vienna. He also took part in the 55th Venice Biennale International Art Exhibition and the Lyon Biennale of Contemporary Art in 2013, the 2014 Shanghai Biennale of Contemporary Art, and the 58th Venice Biennale International Art Exhibition in 2019.